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Malbec World Day: #MalbecArgentino


#MalbecArgentino, Better for the World!

Join Malbec World Day

This April 17 we celebrate Argentine Malbec, the true protagonist of the history of Argentine Wine. Argentine Malbec is synonymous with work, culture, union, celebration. It is synonymous with purpose and the future, and we are proud to share it with the world in a global toast: the 14th edition of Malbec World Day. Raise your glass!

#MalbecArgentino, better for the world

Malbec is the protagonist of a story of success and evolution, which reaches its maximum expression today. In the search for the identity and excellence of Malbec, the winemakers of our country have protected and respected the land, the plant and the water that nourishes our emblematic varietal. This commitment to the environment achieves its highest point in Argentine Malbec and is transferred to the entire Argentine wine industry, which aims to build a future in which the environment, society, culture and production live in harmony and balance. This is the only way to continue producing, year after year, the best Argentine Wine possible.

#MalbecArgentino, agent of change

Malbec is a sustainable option, which adapts to new life and consumption trends. This was made possible by the commitment assumed by Argentina to preserve the environment and generate a positive impact on it, societies and economies, always with a view to a better, more conscious, more empathetic, more humane future.

Today, our country offers the world a wide range of organic, biodynamic and ecological Malbecs. This is a reflection of the good practices carried out by the Argentine wine industry in environmental matters (such as reducing the carbon footprint, rational water management and responsible waste management). Furthemore, in the social and economic aspect, the Argentine wine sector reinforces its commitment to the community, implementing educational programs and fair trade and circular economy projects.

Day after day, Malbec raises the flag of triple positive impact and becomes a true agent of change, leading the entire Argentine Wine industry.


For Argentine viticulture, sustainability is the best way to produce premium wines and preserve the environment for future generations. More and more Argentine wineries are adapting their practices in accordance with the principles of sustainable viticulture and its three pillars: environmental, social, and economic.

Some wineries focus on the training of their workers and the education of the communities of which they are part, believing it to be the best way to access a promising future. In addition to supporting education, other initiatives include improving housing, optimizing water distribution networks, and engaging in dialogue with native communities in certain regions.

Furthermore, the Argentine wine sector implements the concept of circular economy, where waste re-enters the production system, benefiting both the winery itself and other institutions. From waste separation to recycling and composting, this represents a paradigm shift in waste management, aiming to raise awareness and connect with local communities.

Regarding environmental care, the Argentine wine industry has not only taken actions to preserve water, such as implementing drip irrigation systems guaranteeing 95 to 100% water efficiency but also focuses on internal practices within their establishments, optimizing usage and raising awareness among their teams. The use of alternative energy forms, such as photovoltaics, to avoid fossil fuel use and generate clean energy is also emphasized. Additionally, there are industry initiatives aimed at measuring water and carbon footprints, two key indicators in determining the impact, efficiency, and sustainability of wineries.

“Thinking in the future.” This could define the essence of those Argentine wineries that embrace regenerative viticulture, a set of practices aimed at revitalizing soils, restoring native forests, and stopping vine monoculture. Both regenerative and organic viticulture are growing rapidly in Argentina. Increasingly, producers apply these practices to create high-quality biodynamic wines, taking into consideration the ecosystem, location, people, and animals in the production process.

In this regard, the production of organic wines in Argentina has a natural advantage over other regions worldwide. In the viticultural areas at the foot of the Andes, the continental and dry climate is advantageous. The scarcity of rainfall and the abundance of sunlight make diseases nearly nonexistent. This means that Argentina has a natural advantage in obtaining healthy grapes without the need to apply products in the vineyard and that, in the winery, working with minimal intervention is possible.


Argentine Malbec is the most widely cultivated variety in Argentina, the one with the highest production and the most demanded internationally.

Malbec is produced throughout the country, in 17 provinces. From north to south, it captures and transmits the essence of each terroir. It is the variety that identifies and represents Argentina, because it is the one that best expresses the characteristics of its land and its complex diversity.

The permanent evolution of the most representative varietal of our country has led to the constant development of the Argentine wine industry. Argentine Malbec continues to promote the detailed study of the different terroirs from which it emerges and the creativity of Argentine winemakers and producers that make possible its wide range of styles and profiles.

Find out more about #MalbecArgentino 



#MalbecArgentino, Better for the World!

Malbec reflects the
diversity of Argentina

#MalbecArgentino is much more than just a wine: it expresses the identity of each region. Each bottle reflects the characteristics of our terroirs and invites us to discover the landscapes and culture of Argentina. Uncork a #MalbecArgentino today and start the adventure.

Malbec reflects the diversity of Argentina

Advances in research, the expansion of a wine frontier and the search for identity in wine has led #MalbecArgentino to show everything it is capable of, and the game is on to discover an inexhaustible range of Malbec profiles associated with the terroir.

Altitude: what makes us unique

Argentina has a handful of vineyards next to the Atlantic Ocean, but the bulk of its vineyards can be found between 600 and 2,000 meters (1,970 and 6,562 ft) above sea level in the West of the country. The highest point of Argentine viticulture reaches a staggering 3,329m (10,922ft), in the province of Jujuy.

This has caused several oases to develop at the foot of the Andes Mountains where the vines grow in very different conditions, all linked to the same factor: altitude. One of the factors that sets our wine apart is that it is the only country that incorporates altitude as a characteristic element of terroir.

Altitude regulates temperature and compensates for latitude. For every 150 meters (500 ft) of ascent the average temperature drops by 1ºC. So, between the northernmost (Jujuy) and the southernmost (Chubut) vineyards in Argentina there are 2,300 linear kilometres, the equivalent of going from Edinburgh to Marrakech or from Toronto to Havana, and the landscape changes as much as the profile of the wines. Changes that are interpreted as a terroir effect.

The altitude, combined with the latitude and proximity of the mountains gives life to a diverse range of Malbec profiles throughout Argentina. Discovering them is part of the adventure.

One. And at the same time many

Malbec is a variety of intense color, with shades of deep violet; aromas of red fruit, such as plums and cherries; notes of violet, spices and minerals. With oak ageing, it brings out chocolate, vanilla and tobacco flavours. In the mouth it is characterised by its softness and persistence and the sweetness of its tannins.

Since 2000, Argentine producers have begun to focus on origin, resulting in Malbecs that celebrate the identity of each terroir. Its noble and versatile character makes Malbec the variety that best reflects the diversity of Argentine wine regions.

The Argentine North stands out for its high altitude, low latitude and high insolation in the region, which gives Malbec a blackish color and a lot of intensity. Aromatically it is characterised by ripe black fruit and jam, combined with spicy notes of herbs or peppers, typical of the area. In the mouth it has marked tannins, excellent concentration, texture and very good length.

Located in the center-west of the country, the Cuyo region is influenced by the Andes Mountains, with varied altitudes and very heterogeneous soils. The Malbecs of Cuyo have a ruby reddish color. Aromatically they are characterised by the presence of fruits such as quince, figs and plums, and notes of caramel, wines with alcohol levels that generate sweetness and smoothness in the mouth.

In Mendoza, the departments of Luján de Cuyo and Maipú make up the Primera Zona (First Zone), the birthplace of Malbec. Here there are old plantations with remarkably good balance. The Malbec of this sub-region has a more reddish color and red fruits such as plums, cherries, raisins and some sweet floral notes such as violet stand out in the nose. The tannins of Luján de Cuyo are silky smooth and enveloping. They are also sweeter in the mouth.

The Uco Valley – made up of by the departments of Tunuyán, Tupungato and San Carlos – has colder nights and greater height. The Malbec of the Uco Valley has more vivid colors, with violet tints. A wider aromatic palette of red and black fruits appears, but also more acidic flavours such as cassis, blackberries, raspberries, currants, in addition to herbal notes such as jarilla, lavender, field herbs, resins and even some notes of graphite. In general, they are finer wines with marked acidity, which gives them greater freshness.

Patagonian Malbec achieves very good maturity due to the characteristics of the region: high latitude, lower altitude, sun and strong winds. Reddish-black hues are often perceived, and very ripe fruit aromas such as sweet red berries, jam, caramel and raisins, are noticeable in the nose. In the mouth they have high levels of tannins that give texture and structure to the wines.

The Atlantic region stands out for its pronounced thermal amplitude, its proximity to the ocean and the influence of its maritime winds, which give the Malbec intense red colors with violet hues. Wonderful aromas of liquorice, red fruits and the freshness of menthol. In the mouth this sensation of fruit and freshness is repeated, presenting itself as a stylish, elegant wine, with soft tannins and a long and delicate finish.

#MalbecArgentino for experts


#MalbecArgentino, Better for the World!

Raise a glass

Discover the wide diversity of styles that #MalbecArgentino has to offer. You can find Malbec Argentino to celebrate with company, to pair with your favorite dish or simply to enjoy the moment in any corner of the world. And here we have some recommendations to make your search easier.

Find out where to buy #MalbecArgentino in your country!

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If you own or if you work for a store in the UK and you don’t find it listed, you can add it by completing this form.

The best companion

Malbec is loved for its versatility: its dynamic character is captivating. It adapts to an array of terroirs and offers styles for all dishes and palates. Always evolving, it invites us to continue enjoying it.

For all tastes

Malbec’s potential, given its nobility and versatility, has opened a completely new landscape for consumers around the world who are surprised by the nuances and styles of the variety. From structured and full-bodied to fresh, light and simple-bodied. Produced as white wine, rosé, bubbly and even as sweet wine, there is a #MalbecArgentino for each of us. This has been possible thanks to the ability of Argentine winemakers to extract the best of the varietal, maintaining a constant: its superlative quality and rich flavours are present in each bottle. But beyond the advances there is something that is certain: Malbec’s potential is such that the road has just begun…

Malbec: a partner for all dishes

There are many dishes in the kitchens of the world, and as many Argentine Malbec’s to pair with them.

For Malbec, it is the ideal pairing, not only because it represents the dish most adored by Argentines, but also their favorite wine. Of course there is a radical difference between an asado and a barbecue. The simplest of all is that asado is an institution where it’s all about fire and meat, in a social gathering. Several cuts of beef are cooked with different flavours and cooking times. An asado of entraña, costillas, vacío, chorizo and morcilla, will go very well with a glass of Malbec. No matter the style.

Outside of Italy, there are few countries where pizza is a serious matter. In Argentina, and particularly in Buenos Aires, which has the best pizzerias, it is something that can be debated for hours. What nobody disputes however, is that, if a wine is required to put fuel on the fire of a discussion about Mozzarella or Napolitana – two local specialties -, it will be a Malbec. Those that best accompany the sauces and cheeses are the light ones.

Italian tradition says that pasta is eaten every Sunday. It can be made at home, but is often bought from pasta shops found in each neighbourhood, town and city. Whether stuffed with ham and cheese, spinach and ricotta, or chicken, both Raviolis and Sorrentinos will pair with a fresh, medium-bodied Malbec.

A famous dish across America, from Mexico to Argentina, is a packet of corn leaves with various fillings boiled or steamed. Each region has a different version. In Argentina it’s very popular in the northwest, with ground beef or chicken, along with corn paste, all well seasoned. There’s the key: pair well with a spicy and corpulent Malbec from the Calchaquíes valleys (North).

Similar to the tamale in that the base ingredient is corn, and it is even wrapped in a leaf according to some versions. But unlike that, the taste of humita is sweet and spicy and doesn’t contain meat. It is also typical of the northwest. With this dish, what works best are Malbec Rosé wines, which bring freshness and fruit.

This Japanese snack is now a global meal: there are very few cities in the world that don’t offer a version of sushi. As with almost all Japanese food, the issue with this dish is in the balance between the taste of the products and the abundance of umami in the soy sauce, as well as in the contrast of perfumes from wasabi. Light Malbec Rosé, Provencal style, or even the growing trend of white Malbec.

The wok, with all its versions, is the most universal dish of Chinese food in the West. With Chop Suey, you can find almost anything finely chopped with wok sautéed rice. Depending on whether it is the main ingredient or is served with beef, pork, chicken or shrimp – it will have possible pairings. In each case, there is a Malbec to go with it, from the light and medium-bodied, such as those in colder areas, to refreshing rosés.

Find out more about #MalbecArgentino

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over time

Argentina is the main producing country of Malbec. Since 2011 it has been the most cultivated variety in the territory and the one that has increased its surface area the most in the last 20 years. But it has come a long way to become the emblem of our country and the paradigm of #VinoArgentino.


Malbec World Day (MWD) is a global initiative created by Wines of Argentina that seeks to position #MalbecArgentino in the world and highlight the success of our national wine industry.

Held for the first time on April 17, 2011, MWD managed to position itself as a historic event in the promotion of #VinoArgentino worldwide and is now part of the international calendar. This campaign has the support of the Ministry of Foreign Affairs, International Trade and Worship and the Argentine Wine Corporation (COVIAR), and is part of the Argentina 2020 Strategic Wine Plan.

Every year, Wines of Argentina organise an array of activities in the main export markets, in addition to events organised by Argentine representatives abroad and independent initiatives that place Malbec at the center of a global toast. The immense impact achieved by this activity has led to the experience being replicated within the country as well by the Provincial Governments of Argentina and local entities.

Learn more about the history of #MalbecArgentino

Malbec in numbers

There are many ways to recount a success: with a story, a tale or with numbers that describe trends. In terms of Malbec, numbers say more than words. These are the digits that define #MalbecArgentino:


ac cultivated

115,993 acres is the surface planted with Malbec (for vinification) in Argentina up to 2023, which represents 24.9% of the total cultivated area in the country.



195% has grown the area planted with Malbec in Argentina from 2000 to 2023. Since 2010 Malbec is the most cultivated variety in the country and the one that has increased its surface the most.



3,230,996 quintals of Malbec were harvested in 2023, which means that it is the variety with the highest production in Argentina. Malbec represents 23.4% of the total grapes destined for production and 43.6% of the red varieties.



Malbec is present in 15 of the 18 wine-growing provinces of Argentina. 81,84% of Malbec corresponds to Mendoza, by far the most important province in terms of this varietal.


hl exported

In 2023, 1,212,645 hectoliters of Malbec were exported, equivalent to 410.5 million dollars. The main destination market for Argentine Malbec is the USA., followed by the United Kingdom and Brazil.



124 countries have received at least one shipment of Malbec in the last year (2019). The one that received the most was the United States, with 2.9 million boxes; the least, Ethiopia, with about three units. Among the highlighted destinations, we must mention the United Kingdom, with 1,6 million boxes, Brazil, with 734,141 units, and Canada, which reached 632,446. The highest average price per box was achieved by South Korea, with 202,80 US dollars (Source: Caucasia Wine Thinking).

10,922 ft

highest vineyard

10,922 feet a.s.l. / 3.329 m.a.s.l, the highest Malbec vineyard in Argentina. It is located in the town of Uquía, Jujuy, in the northwest of Argentina, and while we’re on records, between the vineyards of the northernmost Malbec (Jujuy) and the southernmost (Chubut), there are 2,300 linear kilometres. These are -of course- extreme points, since Malbec’s epicentre is concentrated in an area around latitude 33º South.